Some post Jamboree web thoughts
While I still remember, some learning outcomes from running the World Scout Jamboree website.
- Work closely with the tech guy/team - content often required programmatic improvements or adjustments to reach its full reach. Since the web is fast, you have to work fast together.
- Work closely with the designer - same as with tech, content is supported by graphics and technology.
- The website is a hub - this point deserves some more elaboration
- The Jamboree website was supported by a plethora of services: Youtube (video - duh), Issuu (pdfs), Soundcloud (podcasts) to name the three most embedded media types.
- Facebook and Twitter for encouraging and showing user feedback (and to drive traffic to the information)
- Simplyscouting.se the blog portal enabled contingents to tail and direct information to their participants.
- Don’t rely on horizonal pictures - photographers like vertical photos too and the format we opted for (548x220px and 920x220px) surely isn’t the easiest to work with all times.
- Organise information carefully - the goal of the website was to run something like an on-line newspaper the months before and during the Jamboree. However, while supporting news we had several other objectives such as provide information to participants, visitors, partners and friends and family of Scouts participating in the Jamboree. At times it isn’t easy to distinguish who is the target group and where the information should be placed. Towards the camp we ended up creating a new section only for news from all Camp Media (TV, Radio, Magazine, and the Web). That was a good move.
- Wordpress rocks - but it for static information it is sometimes a bit difficult to organise the order of information. Or maybe there was just too much of it. Wordpress is a blogging platform afterall.
- Let people comment on everything - interaction with the audience is great, it really improves the quality of the content you are delivering. We learnt a lot from comments. During the Jamboree we didn’t have time to follow all comments due to the speed, but we kept an eye all the time.
- Respond to questions - goes with out saying, but that makes people happy. Initially we approved each comment manually, thus enabling us to respond to any question that occurred. The drawback is that website visitors didn’t get their comment visible immediately. Which may, or may not, have been a turnoff.
I’m sure more will follow.