Moving mobile forward - not today
I wouldn’t consider myself much of an Apple-fanboy, but they do usually put on a good show and it’s fun to follow the discussions afterward. The last two times it has been about phones, it hasn’t, unfortunately, been living up to my expectations.
As I read the live-blog transcript I couldn’t but help noticing the lack of anything new (confirmed by this Mashable article). Is Apple playing catch up with their competitors for the first time in their mobile-history?
One particular technology improvement I would have liked to see is the ability for the mobile to communicate with local devices at a short range. NFC is one such technology. Whilst several of Apple’s competitors already feature it in their phones, the market overall doesn’t seem as enthusiastic about the technology or its potential. An Apple integration would have conveyed a strong support for the technology possibly sufficient to spur a plethora of new services and businesses.
The fact that they aren’t supporting might suggest they have other ideas (better ones?) in mind, or maybe we’ve grown too used to small miracles when Apple presents?