Courage and one simple idea
Mimmi, a friend of mine, recently launched her own company under the title “En promenad om dagen" (freely translated to "A walk a day"). And her idea is simple: exercise thirty minutes a day and you will be rewarded.
The second thing I admire with Mimmi’s initiative is the fact that she is doing it. A lot of people talk (including myself many times) about doing something about something, but never or extremely seldom do it! I’m looking forward to see what experiences she will learn and how it will progress. In the mean time, stay up to date by following her blog.
Investors, venture firms and start-up coaches always preach one and the same thing: keep it simple. It’s their mantra. And yet keeping things simple is probably the most advanced art form around. I’m fascinated by it. Most things are rarely simple at first. Only over time, and by iterating and evaluating an idea, a report, a software program, or business plan, are we able to discover its simplicity. I believe Mimmi is on to something.
Det bästa företaget är det som blir av ;)