Oops… what did we do?
My thesis work focused on scaling recommendations to millions of users. Through that work I got a different perspective on personalisation. For better or worse I’m not yet sure. Tonight I received this e-mail from LastMinute.com which got my attention.I’ve been deleting most of their recent e-mails directly because, well, I haven’t had any use for them How could they know I am was a student?
On the other hand the touted master of recommendations, Amazon, didn’t get it quite right in their last e-mail. Their recommending me a book I bought just two weeks ago.Heck, I don’t want to know I can get a 42% discount now!
LastMinute, you did it right this time.